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Myth #1: “Viral Marketing costs a fortune!”

The point of the NPA Course is to enable you to DIY in the digital but achieve a major impact.

DIY is a cost effective approach to your marketing and promotions, and it doesn’t mean compromising quality.

We’re not saying it costs nothing to do things right, but a little investment will go a long way. When you DIY, the benefits outweigh the costs.

You streamline your administration, and save of staff cost and time.

Myth #2: “We don’t have time!”

The honest truth is, you don't have time not to transition into the digital.

If you do it properly, it can streamline all your marketing and

administrative endeavours, thus cutting down your time spent usually on other things like direct letter drops. We know that in the digital marketplace, the impact is so much greater, but the activity is comparatively passive.

Case Study
One political party came to us and said they had no money left for a website, a promo video or a social media marketing.

However, they were about to spend $50,000 on a direct letter box drop for constituents who never voted for this party.

We showed the MP in question how to set up a website and social media, and scheduled an appearance on Sunrise.

Within two weeks, the MP raised $10,000 from the online presence alone. The direct letterbox drop approach saw $0 return.

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